Safiyyah is a British-born artist and textile designer based in Birmingham. She specialises in floral design print and pattern, taking inspiration from her original, floral art work and using inspiration from floral patterns in nature, she creates printed textile designs and her own original artwork that is entirely based around floral designs. Safiyyah’s first branded products are a luxury line of scarves that currently consist of two digitally-printed, floral design collections that showcase her unique, hand-painted florals.
Whimsical Bloom is a collection of a fresh, bright, and playful colour-palette perfect artwork as a statement piece or as part of everyday wear and, she uses a combination of photography, paintings, and computer-aided design throughout the design process.
Orien is a floral design collection inspired by original paintings of floral landscapes, birds, and blossom, which has an oriental theme. Using ink and watercolours, Safiyyah creates deep rich colours with more muted tones and, the designs for both collections are digitally printed onto modal fabric that is hand-woven and produced in India.
A note from Safiyyah; “In everything I do I believe in actively pursuing emotional wellness. I have a massive passion for flowers and floral designs in art because they work magic on both the mind and soul and, I love to offer floral therapy through my words, and my unique, beautifully-designed, floral-inspired products.”